| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Emvi Software GmbH Independent private company | Swetrix Ltd Independent private company |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-09. |