| Overview |
A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. | A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options. |
| Pricing |
30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing | 14-day trial; Growth starts at $84/month for 250,000 events, 3 users, and 3 workspaces; Scale starts at $199/month; Enterprise is custom; white-label analytics starts at $49/month |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service |
| Operator |
Emvi Software GmbH Independent private company | Usermaven Inc. Independent private company |
| Company base |
Rheda-Wiedenbrück, Germany · European Union | Lewes, United States · United States |
| Organization scale |
1 employees · operator, as of 30 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
- Website and product analytics
- Automatic and custom events
- Funnels and customer journeys
- User and account profiles
- Ecommerce and revenue analytics
- Marketing and CRM attribution
- Retention and cohort analysis
- Maven AI reporting
- Scheduled reports
- Agency white-label dashboards
|
| Important considerations |
There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. | There is no permanent free plan. Pricing starts at 250,000 monthly events and can increase automatically with usage; on-premises or private-cloud deployment is an Enterprise option, not a community edition. |
| Integrations |
Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs | Google Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-09. |