| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context |
| Operator |
Plausible Insights OÜ
Independent private company | Rybbit
Independent project |
| Company base |
Tartu, Estonia · European Union | Distributed organization |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution
Recent official evidence shows a focus on marketing attribution. | self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Cookieless real-time web analytics
- Custom events and autocapture
- Goals and conversion funnels
- User journeys and profiles
- Retention analysis
- JavaScript error tracking
- Web Vitals monitoring
- Session replay
- API and warehouse export
- Free AGPL self-hosting
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. |
| Integrations |
WordPress, Shopify, Zapier | Google Search Console, Google Tag Manager, WordPress, Shopify, Stats API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |