| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. |
| Operator |
Plausible Insights OÜ Independent private company | Key Arg B.V. Independent private company |
| Company base |
Tartu, Estonia · European Union | Monster, Netherlands · European Union |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. |
| Integrations |
WordPress, Shopify, Zapier | WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-09-30. |