| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Small businesses and bloggers needing simple web analytics |
| Operator |
Plausible Insights OÜ Independent private company | StatCounter Independent private company |
| Company base |
Tartu, Estonia · European Union | Dublin, Ireland · European Union |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Real-time visitor feeds
- Traffic trend charts
- Visitor paths
- Landing-page analysis
- Conversion tracking
- Paid-traffic analysis
- Session replay
- Heatmaps on Premium Plus
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. |
| Integrations |
WordPress, Shopify, Zapier | WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |