| Overview |
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring. | A privacy-focused website intelligence suite with cookieless analytics, session recordings, heatmaps, funnels, polls, surveys, company reveal, and AI-assisted reporting. |
| Pricing |
Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted | 30-day unlimited trial, then Free Forever; Starter starts at $2.99/month or $2.39/month billed yearly, with higher self-serve and custom tiers |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity | Businesses that prioritize data privacy and need advanced analytics tools |
| Operator |
Plausible Insights OÜ Independent private company | Visitor Analytics GmbH Independent private company |
| Company base |
Tartu, Estonia · European Union | Berg, Germany · European Union |
| Organization scale |
10 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
marketing attribution Recent official evidence shows a focus on marketing attribution. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless tracking
- Real-time analytics
- Scroll depth tracking
- Funnels
- Search Console integration
- Self-hosted option
- Open source
|
- Cookieless tracking
- Session recordings
- Heatmaps
- Conversion funnels
- Polls
- Surveys
- Real-time analytics
- Data export
- GDPR compliant
- CCPA compliant
|
| Important considerations |
Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier. | Free and low-cost tiers have small pageview, event, replay, heatmap, funnel, poll, and survey allowances. |
| Integrations |
WordPress, Shopify, Zapier | WordPress, Wix, TYPO3 |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |