| Overview |
A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
Cloud product analytics includes 1M events/month free, then starts at $0.00005 per event; other products have separate usage-based free tiers | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Self-hosted and hosted options | Self-hosted |
| Best for |
Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
PostHog Inc. Independent private company | TIPS4DESIGN SRL Independent private company |
| Company base |
Distributed organization | Romania · European Union |
| Organization scale |
215 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Self-hosted
- Session recordings
- A/B testing
- Feature flags
- Surveys
- Open source
- Real-time analytics
- Custom event tracking
- Integrations
- Data export
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Each PostHog product has separate usage metering. Self-hosting is open source but positioned for hobbyist use and requires substantial operational work. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Slack, Zapier, Segment | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |