| Overview |
A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. | A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. |
| Pricing |
Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom | Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Website owners who prioritize privacy and simplicity | Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting |
| Operator |
Simple Analytics B.V. Independent private company | Swetrix Ltd Independent private company |
| Company base |
Amsterdam, Netherlands · European Union | Edinburgh, United Kingdom · United Kingdom |
| Organization scale |
3 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. |
| Key features |
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
|
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
| Important considerations |
Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. | Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. |
| Integrations |
Ghost, WordPress | Google Analytics import, WordPress, Google Tag Manager, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |