| Overview |
A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup. | A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs. |
| Pricing |
Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom | Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom. |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Website owners who prioritize privacy and simplicity | Publishers, site owners and agencies that want live traffic dashboards across several websites. |
| Operator |
Simple Analytics B.V. Independent private company | SwissOps Ltd. Independent private company |
| Company base |
Amsterdam, Netherlands · European Union | Renens, Switzerland · Other region |
| Organization scale |
3 team members · operator, as of 13 Aug 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless traffic dashboard
- Real-time reporting
- Events and goals
- Ecommerce tracking
- AI-assisted analysis
- Automated reports
- Raw data export
- Lightweight tracking script
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- Live visitor dashboards and multi-site widgets
- Custom events, goals and funnels
- User journeys and UTM campaign reports
- File, S3 and SFTP exports with schedules
- REST and live APIs, SDKs and MCP server
- Optional cookieless tracking mode
|
| Important considerations |
Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users. | Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set. |
| Integrations |
Ghost, WordPress | WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-10-10. |