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Simple Analytics vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

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Attribute Simple Analytics WireBoard
Overview A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is customFree plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment Vendor-hosted cloudVendor-hosted cloud
Best for Website owners who prioritize privacy and simplicityPublishers, site owners and agencies that want live traffic dashboards across several websites.
Operator Simple Analytics B.V.
Independent private company
SwissOps Ltd.
Independent private company
Company base Amsterdam, Netherlands · European UnionRenens, Switzerland · Other region
Organization scale 3 team members · operator, as of 13 Aug 2026No comparable official organization-size figure was publicly disclosed.
Recent direction AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis.
platform integration
Recent official evidence shows a focus on platform integration.
Key features
  • Cookieless traffic dashboard
  • Real-time reporting
  • Events and goals
  • Ecommerce tracking
  • AI-assisted analysis
  • Automated reports
  • Raw data export
  • Lightweight tracking script
  • Live visitor dashboards and multi-site widgets
  • Custom events, goals and funnels
  • User journeys and UTM campaign reports
  • File, S3 and SFTP exports with schedules
  • REST and live APIs, SDKs and MCP server
  • Optional cookieless tracking mode
Important considerations Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations Ghost, WordPressWordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check We checked this information against official vendor sources on 2026-08-08. We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeSimple AnalyticsWireBoard
AI insights Listed Not listed
Audience insights Listed Not listed
CCPA compliant Listed Not listed
Cookieless Listed Not listed
Custom reports Not listed Listed
Data export Listed Listed
E-commerce tracking Listed Not listed
Event tracking Listed Listed
Free plan Listed Listed
Funnels Listed Listed
GDPR compliant Listed Not listed
Goals Listed Listed
Integrations Not listed Listed
Privacy-first Listed Not listed
Real-time data Listed Listed
User segments Listed Not listed
Web analytics Not listed Listed
Full details: Simple Analytics Full details: WireBoard