| Overview |
Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing |
Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate. | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic. | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator |
Space-O Technologies Independent private company | Umami Software, Inc. Independent private company |
| Company base |
Ahmedabad, Gujarat, India · Other region | San Francisco, United States · United States |
| Organization scale |
at least 140 team members · operator, as of 26 Oct 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration Recent official evidence shows a focus on platform integration. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
- Server-log traffic classification
- Optional in-page tracking
- Search Console and Bing reports
- Optional AI-answer monitoring with a daily cost cap
|
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
|
| Important considerations |
Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations |
Google Search Console, Bing Webmaster Tools | WordPress, Vercel |
| Fact check |
We checked this information against official vendor sources on 2026-10-26. |
We checked this information against official vendor sources on 2026-09-30. |