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Skald vs Umami comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Skald if

Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.

Capabilities listed only for Skald in this selection

Important considerations: Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.

Choose Umami if

Tech-savvy users and businesses prioritizing privacy and simplicity

Capabilities listed only for Umami in this selection

Important considerations: Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.

Shared capabilities

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Attribute Skald Umami
Overview Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial.An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities.
Pricing Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate.Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered.
Deployment Self-hosted and hosted optionsSelf-hosted and hosted options
Best for Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic.Tech-savvy users and businesses prioritizing privacy and simplicity
Operator Space-O Technologies
Independent private company
Umami Software, Inc.
Independent private company
Company base Ahmedabad, Gujarat, India · Other regionSan Francisco, United States · United States
Organization scale at least 140 team members · operator, as of 26 Oct 2026No comparable official organization-size figure was publicly disclosed.
Recent direction platform integration
Recent official evidence shows a focus on platform integration.
behavior analysis
Recent official evidence shows a focus on behavior analysis.
Key features
  • Server-log traffic classification
  • Optional in-page tracking
  • Search Console and Bing reports
  • Optional AI-answer monitoring with a daily cost cap
  • Cookieless web analytics
  • Self-hosted and cloud editions
  • Real-time traffic
  • Custom events
  • Funnels and goals
  • Revenue reports
  • Web Vitals
  • Session replay and heatmaps
  • Data export
Important considerations Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim.Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs.
Integrations Google Search Console, Bing Webmaster ToolsWordPress, Vercel
Fact check We checked this information against official vendor sources on 2026-10-26. We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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AttributeSkaldUmami
Audience insights Not listed Listed
Behavior analytics Not listed Listed
CCPA compliant Not listed Listed
Cookieless Not listed Listed
Cross-device tracking Not listed Listed
Custom reports Not listed Listed
Data export Listed Listed
E-commerce tracking Not listed Listed
Event tracking Not listed Listed
Free plan Listed Listed
Funnels Not listed Listed
GDPR compliant Not listed Listed
Goals Not listed Listed
Heatmaps Not listed Listed
Integrations Not listed Listed
Open source Not listed Listed
Privacy-first Not listed Listed
Real-time data Not listed Listed
Retention analytics Not listed Listed
Revenue tracking Not listed Listed
Self-hosted Listed Listed
Session recordings Not listed Listed
User segments Not listed Listed
Web analytics Listed Not listed
Full details: Skald Full details: Umami