| Overview |
Skald analyses web-server logs to distinguish visitors, AI assistants and crawlers. It is free to self-host under Elastic License 2.0, with paid hosted plans and a 30-day trial. | A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence. |
| Pricing |
Free self-hosting. Hosted Starter: $9/month or $86/year for 1 site, 1 million requests/month and 3 team members; 30-day free trial. Requests include assets and bots, not just page views. Server costs and optional AI-provider API charges are separate. | Pro starts at $999/month for at least 5M events with a 30-day trial; Enterprise pricing is custom |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Site owners and agencies with access to suitable server or CDN logs who want visibility into people and automated traffic. | Product and marketing teams needing customer journey insights |
| Operator |
Space-O Technologies Independent private company | Woopra, Inc. Subsidiary of Appier Group Inc. |
| Company base |
Ahmedabad, Gujarat, India · Other region | San Francisco, United States · United States |
| Organization scale |
at least 140 team members · operator, as of 26 Oct 2026 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
platform integration Recent official evidence shows a focus on platform integration. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Server-log traffic classification
- Optional in-page tracking
- Search Console and Bing reports
- Optional AI-answer monitoring with a daily cost cap
|
- Customer journey reports
- People profiles
- Trends and funnels
- Cohort analysis
- Attribution reports
- Analytics Copilot
- Automations
- 30+ integrations
|
| Important considerations |
Source-available, not OSI open source. Optional browser tracking adds in-page signals. AI-answer monitoring uses your provider keys and paid API samples; it does not reproduce what every app user sees. No verified hosted data-region claim. | The current entry tier starts at $999/month; enterprise warehouse sync, governance, SSO, and dedicated support require custom packaging. |
| Integrations |
Google Search Console, Bing Webmaster Tools | Zapier, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-10-26. |
We checked this information against official vendor sources on 2026-08-08. |