Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.
Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.
Choose Statcounter ifSmall businesses and bloggers needing simple web analytics
Important considerations: Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus.
Choose WireBoard ifPublishers, site owners and agencies that want live traffic dashboards across several websites.
Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
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| Attribute | Statcounter | WireBoard |
|---|---|---|
| Overview | A hosted web analytics service centered on real-time visitor feeds, traffic trends, landing-page and paid-traffic analysis, conversions, session replay, and higher-tier heatmaps. | A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs. |
| Pricing | Basic is free for 5,000 sessions/month with 14-day retention; Premium starts at €9/month and Premium Plus at €19/month for 20,000 sessions | Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom. |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Small businesses and bloggers needing simple web analytics | Publishers, site owners and agencies that want live traffic dashboards across several websites. |
| Operator | StatCounter Independent private company | SwissOps Ltd. Independent private company |
| Company base | Dublin, Ireland · European Union | Renens, Switzerland · Other region |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
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| Important considerations | Free history is limited to 14 days; session replay is a separate allowance and heatmaps require Premium Plus. | Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set. |
| Integrations | WordPress, Shopify | WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-10-10. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
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| Attribute | Statcounter | WireBoard |
|---|---|---|
| Behavior analytics | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Not listed |
| Integrations | Listed | Listed |
| Real-time data | Listed | Listed |
| Session recordings | Listed | Not listed |
| Web analytics | Not listed | Listed |