| Overview |
A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. | A privacy-focused website intelligence suite with cookieless analytics, session recordings, heatmaps, funnels, polls, surveys, company reveal, and AI-assisted reporting. |
| Pricing |
Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free | 30-day unlimited trial, then Free Forever; Starter starts at $2.99/month or $2.39/month billed yearly, with higher self-serve and custom tiers |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Businesses that prioritize data privacy and need advanced analytics tools |
| Operator |
Swetrix Ltd Independent private company | Visitor Analytics GmbH Independent private company |
| Company base |
Edinburgh, United Kingdom · United Kingdom | Berg, Germany · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
- Cookieless tracking
- Session recordings
- Heatmaps
- Conversion funnels
- Polls
- Surveys
- Real-time analytics
- Data export
- GDPR compliant
- CCPA compliant
|
| Important considerations |
Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | Free and low-cost tiers have small pageview, event, replay, heatmap, funnel, poll, and survey allowances. |
| Integrations |
Google Analytics import, WordPress, Google Tag Manager, REST API | WordPress, Wix, TYPO3 |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |