| Overview |
A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. | A self-hosted analytics and behavior analytics platform for teams that want full data ownership plus heatmaps, session recordings, funnels, A/B tests, error tracking, and AI-assisted analysis without recurring SaaS fees. |
| Pricing |
Cloud has a 14-day trial; Standard starts at $19/month and Plus at $39/month for 100,000 monthly events; Enterprise is custom; self-hosted Community Edition is free | Perpetual licenses: Solo $299, Growth & Scale $749, Agency $2,490; one year of updates and support included |
| Deployment |
Self-hosted and hosted options | Self-hosted |
| Best for |
Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Privacy-conscious teams that want a feature-rich self-hosted alternative to Hotjar and cloud analytics suites |
| Operator |
Swetrix Ltd Independent private company | TIPS4DESIGN SRL Independent private company |
| Company base |
Edinburgh, United Kingdom · United Kingdom | Romania · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
- Self-hosted
- Heatmaps
- Session recordings
- A/B testing
- User segments
- Goals
- Error tracking
- AI insights
|
| Important considerations |
Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | You operate the PHP and MySQL installation, backups, updates, retention, and privacy configuration; hosted service is available only by request. |
| Integrations |
Google Analytics import, WordPress, Google Tag Manager, REST API | WordPress, DigitalOcean |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-08. |