| Overview |
A privacy-focused, open-source web analytics platform with cookieless traffic and event reporting, funnels, performance and error monitoring, session analysis, replay, feature flags, and A/B testing in cloud or self-hosted editions. | A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs. |
| Pricing |
Cloud Standard starts at €17/month and Plus at €35/month for 100,000 monthly events; annual billing saves 17%, and VAT may apply. A 14-day trial requires a payment method. Enterprise is custom; self-hosted Community Edition is free. | Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom. |
| Deployment |
Self-hosted and hosted options | Vendor-hosted cloud |
| Best for |
Privacy-conscious website, product, and engineering teams that want analytics with performance, errors, replay, and optional self-hosting | Publishers, site owners and agencies that want live traffic dashboards across several websites. |
| Operator |
Swetrix Ltd Independent private company | SwissOps Ltd. Independent private company |
| Company base |
Edinburgh, United Kingdom · United Kingdom | Renens, Switzerland · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Cookieless web analytics
- Events, goals, and funnels
- Real-time dashboard
- Performance monitoring
- Error tracking
- Session and user-profile analysis
- Session replay on Plus
- Feature flags and A/B testing
- API and data export
- Self-hosted Community Edition
|
- Live visitor dashboards and multi-site widgets
- Custom events, goals and funnels
- User journeys and UTM campaign reports
- File, S3 and SFTP exports with schedules
- REST and live APIs, SDKs and MCP server
- Optional cookieless tracking mode
|
| Important considerations |
Cloud has no permanent free plan and the trial requires a payment method. Replay, feature flags, and A/B testing require Plus; self-hosting shifts upgrades, storage, security, and backups to your team. | Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set. |
| Integrations |
Google Analytics import, WordPress, Google Tag Manager, REST API | WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-10-10. |