Cloudflare Web Analytics: pricing, features and alternatives
A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling.
Pricing
Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit
Deployment
Vendor-hosted cloud
Best for
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Company profile
See who operates the product, where the organization is based, and the scale behind it.
- Company base
- San Francisco, United States · United States
- Company location does not show where customer data is stored or which privacy laws apply.
- Official source
- Organization scale
- 5,156 employees · operator, as of 31 Dec 2025
- The figure covers the stated organization, not the product team or its support capacity.
- Official source
How the platform evolved
Follow verified launches, ownership changes, major releases, and pricing changes from official sources.
-
Cloudflare Web Analytics added account-wide dashboards for up to 1,000 sites.
Official source -
Cloudflare Web Analytics added Navigation Type reporting and filtering.
Official source -
Cloudflare Web Analytics launched.
Official source -
Cloudflare was founded.
Official source
Key features
- Visits and pageviews
- Page-load timing
- Core Web Vitals
- URL, browser, OS, country, and element filters
- 100% pageview measurement without sampling
- Cookieless JavaScript beacon
- Automatic setup for proxied Cloudflare sites
- Support for non-proxied sites
Important considerations
It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
Integrations
Cloudflare dashboard, Cloudflare Pages, Google Tag Manager
Capabilities
Fact check
We checked this information against official vendor sources on 2026-08-09. Official source
Cloudflare Web Analytics alternatives
A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.