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Privacy-first Self-hosted Open source Cookieless GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking Error tracking Audience insights User segments Session recordings Heatmaps User feedback Surveys Polls Personalization A/B testing Goals Data ownership Data export Integrations Custom reports AI Insights Retention analytics Cohort analysis Ad blocker safe Enterprise Market intelligence Competitive analysis Reset
Active filters: privacy-first, free plan, revenue tracking, gdpr compliant, user segments

Compare website analytics platforms with privacy-first, free plan, revenue tracking, gdpr compliant, user segments

The ultimate directory to discover, filter, and compare web analytics platforms. Browse 14 matching tools for privacy, features, price, and product fit.
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PostHog

A product and web analytics platform for developers that combines usage analytics, session replay, feature flags, experiments, surveys, and data tooling in one stack, with both cloud and self-hosted deployment options.

Privacy-first Self-hostedOpen sourceGDPR compliant Real-time dataE-commerce trackingApp analyticsEvent trackingFree plan Behavior analyticsFunnelsRevenue tracking Error trackingAudience insightsUser segments Session recordingsHeatmapsSurveysA/B testingGoalsData ownershipData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisEnterprise
Who is it for: Developers and product teams who want analytics, replay, experimentation, and feature delivery in a single toolchain
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Mixpanel

A product analytics platform for growth and product teams that focuses on funnels, retention, session replay, experimentation support, and fast self-serve analysis across web and mobile.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Growth teams and product managers who need detailed user behavior insights
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Google Analytics (GA4)

Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments GoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device trackingEnterprise
Who is it for: All website owners, from small businesses to enterprises
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Hotjar

A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsHeatmapsUser feedbackSurveysPollsGoalsData exportIntegrationsCustom reportsAI Insights
Who is it for: Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
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Heap

An automatic product analytics platform, now part of Contentsquare, that focuses on low-code event capture, funnels, journeys, enrichment, and enterprise-ready data governance.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsHeatmapsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product teams and marketers who want automatic tracking and user behavior insights
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Amplitude

A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsA/B testingGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device trackingPersonalization
Who is it for: Growth teams and product managers who need advanced product analytics
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Umami

A lightweight, open-source web analytics platform focused on privacy and simplicity. It provides essential insights into website traffic and user behavior without compromising user privacy.

Privacy-first Self-hostedOpen sourceCookielessGDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments GoalsData exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Tech-savvy users and businesses prioritizing privacy and simplicity
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Smartlook

A behavior analytics platform for web and mobile teams that combines session recordings, heatmaps, funnels, and product analytics add-ons to diagnose friction in user journeys.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Error trackingAudience insightsUser segments Session recordingsHeatmapsUser feedbackSurveysPollsGoalsData exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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Mouseflow

A digital experience analytics platform offering session recordings, heatmaps, and funnels to help businesses understand user behavior and optimize their websites.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsHeatmapsGoalsData exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Marketers and product teams needing detailed user behavior insights
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Statcounter

A free yet reliable web analytics tool offering real-time traffic insights, visitor paths, and conversion tracking.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments GoalsData exportIntegrationsCustom reportsRetention analyticsCohort analysis
Who is it for: Small businesses and bloggers needing simple web analytics
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Inspectlet

A web analytics platform providing session recordings, heatmaps, and form analytics to help businesses understand user behavior and optimize their websites.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsHeatmapsUser feedbackSurveysGoalsData exportIntegrationsCustom reportsRetention analytics
Who is it for: Marketers and product teams needing detailed user behavior insights
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Woopra

A customer journey analytics platform focused on people profiles, journey analysis, reporting, automation triggers, and AI-assisted customer intelligence.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments GoalsData exportIntegrationsCustom reportsRetention analyticsCohort analysisCross-device tracking
Who is it for: Product and marketing teams needing customer journey insights
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Wix Analytics

A built-in analytics layer for Wix websites that surfaces traffic, behavior, and revenue reporting directly inside the Wix business dashboard.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments GoalsData exportIntegrationsCustom reportsRetention analyticsCross-device tracking
Who is it for: Wix website owners needing basic analytics
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FullStory

A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile.

Privacy-first GDPR compliant CCPA compliantFree plan Real-time dataE-commerce trackingApp analyticsEvent trackingBehavior analyticsFunnelsRevenue tracking Audience insightsUser segments Session recordingsHeatmapsGoalsData exportIntegrationsCustom reportsAI InsightsRetention analyticsCohort analysisCross-device tracking
Who is it for: Mid-to-large product teams and UX researchers

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