Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service
Important considerations: This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license.
Mid-to-large product teams and UX researchers
Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
| Attribute | 66analytics | FullStory |
|---|---|---|
| Overview | Commercial self-hosted web analytics software for PHP and MySQL that combines cookieless traffic reports, goals, visitor profiles, session replay, heatmaps, teams, and optional white-label SaaS controls. | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. |
| Pricing | One-time licenses: Regular $49 for personal use and Extended $319 for operating a SaaS; source code, future updates, and six months of support are included | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based |
| Deployment | Self-hosted | Vendor-hosted cloud |
| Best for | Site owners, developers, and agencies that want inexpensive self-hosted analytics or a white-label analytics service | Mid-to-large product teams and UX researchers |
| Operator | 66analytics Independent project | Fullstory, Inc. Independent private company |
| Company base | Distributed organization | Atlanta, United States · United States |
| Organization scale | 1 team members · operator, as of 13 Aug 2026 | at least 200 employees · operator, as of 5 May 2020 |
| Recent direction | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | This is commercial source-available software, not an OSI open-source project. You operate PHP, MySQL, security, storage, backups, and privacy settings; SaaS resale requires the Extended license. | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. |
| Integrations | REST API, Webhooks, WordPress, Stripe, PayPal | Segment, Salesforce, CRMs, Dev tools |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | 66analytics | FullStory |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| Data ownership | Listed | Not listed |
| E-commerce tracking | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Listed | Not listed |
| Session recordings | Listed | Listed |
| User segments | Listed | Listed |