| Overview |
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database. | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. |
| Pricing |
Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Developers and website owners who need simple traffic and event reporting on infrastructure they control. | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows |
| Operator |
Tobias Reich Independent project | Hotjar Limited Subsidiary of Content Square SAS |
| Company base |
Usingen, Germany · European Union | St Julian's, Malta · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 190 team members · operator, as of 1 Sep 2021 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Cookieless traffic statistics
- Custom actions and event values
- GraphQL API
- Self-hosted Node.js and MongoDB
|
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
| Important considerations |
Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. |
| Integrations |
JavaScript, GraphQL, Docker | Shopify, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |