| Overview |
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database. | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. |
| Pricing |
Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Developers and website owners who need simple traffic and event reporting on infrastructure they control. | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics |
| Operator |
Tobias Reich Independent project | OpenPanel AB Independent private company |
| Company base |
Usingen, Germany · European Union | Stockholm, Sweden · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | product analytics Recent official evidence shows a focus on product analytics. |
| Key features |
- Cookieless traffic statistics
- Custom actions and event values
- GraphQL API
- Self-hosted Node.js and MongoDB
|
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
| Important considerations |
Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. |
| Integrations |
JavaScript, GraphQL, Docker | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-09. |