| Overview |
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database. | An open-source, self-hosted or managed-cloud analytics platform with cookieless traffic and event reporting plus newer funnels, revenue, Web Vitals, session replay, and heatmap capabilities. |
| Pricing |
Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | Free self-hosting. Cloud Hobby: $0 for 100K events/month and one website; Pro: $20/month with 1M events; Business: $200/month with 10M events; Enterprise: custom. Paid overages are metered. |
| Deployment |
Self-hosted | Self-hosted and hosted options |
| Best for |
Developers and website owners who need simple traffic and event reporting on infrastructure they control. | Tech-savvy users and businesses prioritizing privacy and simplicity |
| Operator |
Tobias Reich Independent project | Umami Software, Inc. Independent private company |
| Company base |
Usingen, Germany · European Union | San Francisco, United States · United States |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | behavior analysis Recent official evidence shows a focus on behavior analysis. |
| Key features |
- Cookieless traffic statistics
- Custom actions and event values
- GraphQL API
- Self-hosted Node.js and MongoDB
|
- Cookieless web analytics
- Self-hosted and cloud editions
- Real-time traffic
- Custom events
- Funnels and goals
- Revenue reports
- Web Vitals
- Session replay and heatmaps
- Data export
|
| Important considerations |
Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | Cloud counts pageviews, custom events and each stored event property toward usage. Session replay and heatmaps require Cloud Business or Enterprise; Business includes 5,000 replays, then $0.005 each. Cloud has features beyond self-hosting; check edition parity and operating costs. |
| Integrations |
JavaScript, GraphQL, Docker | WordPress, Vercel |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-09-30. |