| Overview |
A small, self-hosted web analytics tool with cookieless traffic statistics, custom actions and a GraphQL API. You run the Node.js application and MongoDB database. | A conversion optimization and digital experience platform offering A/B testing, heatmaps, surveys, feature flagging, and personalization across web and mobile. |
| Pricing |
Free MIT-licensed software; budget separately for hosting, backups and maintenance. No vendor-hosted subscription is listed. | Growth, Pro, and Enterprise packages use sales-assisted, usage-based pricing; VWO also offers free product exploration |
| Deployment |
Self-hosted | Vendor-hosted cloud |
| Best for |
Developers and website owners who need simple traffic and event reporting on infrastructure they control. | CRO teams, UX researchers, agencies optimizing user experiences |
| Operator |
Tobias Reich Independent project | Wingify Software Private Limited Subsidiary of Everstone Capital |
| Company base |
Usingen, Germany · European Union | Delhi, India · Other region |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 450 employees · operator, as of 13 Aug 2026 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Cookieless traffic statistics
- Custom actions and event values
- GraphQL API
- Self-hosted Node.js and MongoDB
|
- A/B and multivariate testing
- Feature rollouts
- Session replay
- Heatmaps
- Funnels
- Surveys and polls
- Personalization
- Mobile experimentation
- AI-assisted optimization
|
| Important considerations |
Current releases require Node.js 24 or newer and MongoDB. Your team owns upgrades, availability and security; evaluate its aggregate reports against your funnel and replay requirements. | VWO is a multi-product suite; capabilities and MTU allowances depend on the selected products and sales-assisted tier. |
| Integrations |
JavaScript, GraphQL, Docker | Google Analytics, Adobe Analytics, Segment |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-08-08. |