Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
Tech-savvy users who want a free, self-hosted analytics solution
Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
| Attribute | Adobe Analytics | Open Web Analytics |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support. |
| Pricing | Contact for custom pricing | Free, open source |
| Deployment | Vendor-hosted cloud | Self-hosted |
| Best for | Large enterprises with complex digital ecosystems | Tech-savvy users who want a free, self-hosted analytics solution |
| Operator | Adobe Inc. Independent public company | Open Web Analytics project Independent project |
| Company base | San Jose, United States · United States | Distributed organization |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
|
|
| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | Open Web Analytics |
|---|---|---|
| AI insights | Listed | Not listed |
| Audience insights | Listed | Not listed |
| Behavior analytics | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Not listed | Listed |
| Data ownership | Not listed | Listed |
| E-commerce tracking | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Open source | Not listed | Listed |
| Personalization | Listed | Not listed |
| Real-time data | Not listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| User segments | Not listed | Listed |