Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Large enterprises with complex digital ecosystems
Important considerations: Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources.
WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics.
Important considerations: WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility.
| Attribute | Adobe Analytics | WPLytic |
|---|---|---|
| Overview | Adobe's enterprise analytics suite for customer journey, campaign, content, and digital analytics use cases across web, mobile, and cross-channel customer experience programs. | A privacy-focused, self-hosted WordPress analytics plugin that stores data on the site's own server and combines real-time traffic, events, tags, segments, funnels, and AI-assisted analysis. |
| Pricing | Contact for custom pricing | Public plans: $29/month or $99/year for one WordPress site, including updates and support |
| Deployment | Vendor-hosted cloud | Self-hosted |
| Best for | Large enterprises with complex digital ecosystems | WordPress site-owners, agencies, small businesses seeking lightweight, privacy-compliant, self-hosted analytics. |
| Operator | Adobe Inc. Independent public company | TIPS4DESIGN SRL Independent private company |
| Company base | San Jose, United States · United States | Romania · European Union |
| Organization scale | 31,360 employees · operator, as of 28 Nov 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Pricing requires a tailored quote and total cost commonly includes implementation, governance, training, integrations, and specialist resources. | WordPress-only deployment uses your site's server and database, so storage, performance, backups, and retention remain your responsibility. |
| Integrations | Adobe Experience Cloud, Salesforce, Marketo | WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-27. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Adobe Analytics | WPLytic |
|---|---|---|
| Ad-blocker resistant | Not listed | Listed |
| AI insights | Listed | Listed |
| Audience insights | Listed | Not listed |
| CCPA compliant | Not listed | Listed |
| Cookieless | Not listed | Listed |
| Custom reports | Listed | Not listed |
| Data ownership | Not listed | Listed |
| Enterprise | Listed | Not listed |
| Event tracking | Not listed | Listed |
| Funnels | Not listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Not listed | Listed |
| Personalization | Listed | Not listed |
| Privacy-first | Not listed | Listed |
| Real-time data | Not listed | Listed |
| Self-hosted | Not listed | Listed |
| User segments | Not listed | Listed |