Amplitude vs Clicky comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Amplitude if

Growth teams and product managers who need advanced product analytics

Capabilities only listed for Amplitude

GDPR compliant CCPA compliant App analytics Session recordings A/B testing Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking Personalization

Important considerations: Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.

Choose Clicky if

Small to medium-sized businesses looking for affordable real-time analytics

Capabilities only listed for Clicky

Privacy-first Heatmaps Ad-blocker resistant

Important considerations: Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher.

Shared capabilities

Free plan Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Goals Data export Integrations

Attribute	Amplitude	Clicky
Overview	A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.	A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options.
Pricing	Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom	Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Growth teams and product managers who need advanced product analytics	Small to medium-sized businesses looking for affordable real-time analytics
Operator	Amplitude, Inc. Independent public company	Roxr Software, Ltd. Independent private company
Company base	San Francisco, United States · United States	Portland, United States · United States
Organization scale	780 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Product and web analytics Funnels and retention Session replay Heatmaps Experimentation Feature flags AI analysis Guides and surveys	Real-time visitor feed Individual visitor paths Goals and revenue Advanced segmentation Click heatmaps Uptime monitoring Email reports CSV and XML export
Important considerations	Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.	Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher.
Integrations	Segment, Zapier	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Amplitude	Clicky
A/B testing	Listed	Not listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Amplitude Full details: Clicky