| Overview |
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis. | A website optimization suite combining web analytics, live activity, heatmaps, session recordings, error tracking, funnels, surveys, A/B testing, conversion tools, and AI-assisted analysis. |
| Pricing |
Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Starter $29/month: 5,000 tracked pageviews and 50 recordings; Plus $99, Pro $249 and Enterprise $599/month. All prices require annual billing; a free trial is available. |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Growth teams and product managers who need advanced product analytics | Marketers, CRO teams, and site owners who want heatmaps, replay, feedback, and testing in one service |
| Operator |
Amplitude, Inc.
Independent public company | Crazy Egg, Inc.
Independent private company |
| Company base |
San Francisco, United States · United States | Redwood City, United States · United States |
| Organization scale |
780 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | experimentation and optimization
Recent official evidence shows a focus on experimentation and optimization. |
| Key features |
- Product and web analytics
- Funnels and retention
- Session replay
- Heatmaps
- Experimentation
- Feature flags
- AI analysis
- Guides and surveys
|
- Web analytics and live activity
- Heatmap reports
- Session recordings
- Error tracking
- Conversion funnels
- A/B testing
- Surveys
- AI analysis
- GA4 integration
- Unlimited domains and team members
|
| Important considerations |
Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | No permanent free plan. Tracked pageviews, heatmap reports, recording quotas and retention differ by tier. Starter stores recordings for six months; higher plans list two years. Larger custom Enterprise plans are also available. |
| Integrations |
Segment, Zapier | Google Analytics 4, Shopify, WordPress, Google Tag Manager |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-09-30. |
Choose Amplitude if