Amplitude vs Fathom Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Amplitude if

Growth teams and product managers who need advanced product analytics

Capabilities listed only for Amplitude in this selection

Free plan E-commerce tracking App analytics Behavior analytics Funnels Revenue tracking User segments Session recordings Heatmaps A/B testing Custom reports AI insights Retention analytics Cohort analysis Cross-device tracking Personalization

Important considerations: Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.

Choose Fathom Analytics if

Individuals and businesses seeking simple, privacy-focused analytics

Capabilities listed only for Fathom Analytics in this selection

Privacy-first Cookieless Ad-blocker resistant

Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.

Shared capabilities

GDPR compliant CCPA compliant Real-time data Event tracking Audience insights Goals Data export Integrations

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Attribute	Amplitude	Fathom Analytics
Overview	A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.	A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.
Pricing	Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom	Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Growth teams and product managers who need advanced product analytics	Individuals and businesses seeking simple, privacy-focused analytics
Operator	Amplitude, Inc. Independent public company	Conva Ventures Inc. Independent private company
Company base	San Francisco, United States · United States	Canada · Canada
Organization scale	780 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.
Key features	Product and web analytics Funnels and retention Session replay Heatmaps Experimentation Feature flags AI analysis Guides and surveys	Cookieless traffic analytics Real-time dashboard Events and ecommerce UTM campaign reporting Email reports Unlimited exports Analytics API Forever data retention
Important considerations	Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.	No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
Integrations	Segment, Zapier	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Amplitude	Fathom Analytics
A/B testing	Listed	Not listed
Ad-blocker resistant	Not listed	Listed
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Not listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Not listed

Full details: Amplitude Full details: Fathom Analytics