Amplitude vs Lucky Orange comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Amplitude if

Growth teams and product managers who need advanced product analytics

Capabilities only listed for Amplitude

GDPR compliant CCPA compliant Free plan App analytics A/B testing Retention analytics Cohort analysis Cross-device tracking Personalization

Important considerations: Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.

Choose Lucky Orange if

SMBs and e-commerce teams needing qualitative and real-time visitor insights

Capabilities only listed for Lucky Orange

User feedback Surveys Heatmaps

Important considerations: There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics Funnels Revenue tracking Audience insights User segments Session recordings Goals Data export Integrations Custom reports AI insights

Attribute	Amplitude	Lucky Orange
Overview	A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.	A real-time behavior analytics suite offering session recordings, dynamic heatmaps, conversion funnels, live chat, and surveys—all features included in every plan.
Pricing	Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom	7-day free trial; Build costs $39/month or $32/month billed yearly; Grow, Expand, Scale, and custom Enterprise tiers raise session limits
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Growth teams and product managers who need advanced product analytics	SMBs and e-commerce teams needing qualitative and real-time visitor insights
Operator	Amplitude, Inc. Independent public company	Lucky Orange, LLC Independent private company
Company base	San Francisco, United States · United States	Overland Park, United States · United States
Organization scale	780 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Product and web analytics Funnels and retention Session replay Heatmaps Experimentation Feature flags AI analysis Guides and surveys	Session replay Dynamic heatmaps Conversion funnels Page and form analytics Live chat Surveys and announcements Live visitor view Custom segmentation Discovery AI add-on
Important considerations	Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.	There is no permanent free plan; pricing scales with monthly sessions, while longer storage and Discovery AI can cost extra.
Integrations	Segment, Zapier	Shopify, WordPress, HubSpot, Zapier, BigCommerce
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Amplitude	Lucky Orange
A/B testing	Listed	Not listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Listed
CCPA compliant	Listed	Not listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Not listed	Listed
Integrations	Listed	Listed
Personalization	Listed	Not listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Listed
Session recordings	Listed	Listed
Surveys	Not listed	Listed
User feedback	Not listed	Listed
User segments	Listed	Listed

Full details: Amplitude Full details: Lucky Orange