| Overview |
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis. | A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports. |
| Pricing |
Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | Free Apache-2.0-licensed software; hosting and operational work are separate costs. |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Growth teams and product managers who need advanced product analytics | Teams that value visitor access to their own analytics data and accept measuring only people who opt in. |
| Operator |
Amplitude, Inc. Independent public company | Offen project Independent project |
| Company base |
San Francisco, United States · United States | Berlin, Germany · European Union |
| Organization scale |
780 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | operational reliability Recent official evidence shows a focus on operational reliability. |
| Key features |
- Product and web analytics
- Funnels and retention
- Session replay
- Heatmaps
- Experimentation
- Feature flags
- AI analysis
- Guides and surveys
|
- Explicit opt-in before collection
- Visitor data access and deletion
- End-to-end encrypted usage data
- Traffic, referrer and campaign reporting
- Self-hosted binary or Docker deployment
|
| Important considerations |
Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption. |
| Integrations |
Segment, Zapier | JavaScript, Docker |
| Fact check |
We checked this information against official vendor sources on 2026-09-30. |
We checked this information against official vendor sources on 2026-09-30. |