| Overview |
A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis. | An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions. |
| Pricing |
Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Growth teams and product managers who need advanced product analytics | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context |
| Operator |
Amplitude, Inc.
Independent public company | Rybbit
Independent project |
| Company base |
San Francisco, United States · United States | Distributed organization |
| Organization scale |
780 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | self-hosted expansion
Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Product and web analytics
- Funnels and retention
- Session replay
- Heatmaps
- Experimentation
- Feature flags
- AI analysis
- Guides and surveys
|
- Cookieless real-time web analytics
- Custom events and autocapture
- Goals and conversion funnels
- User journeys and profiles
- Retention analysis
- JavaScript error tracking
- Web Vitals monitoring
- Session replay
- API and warehouse export
- Free AGPL self-hosting
|
| Important considerations |
Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers. | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. |
| Integrations |
Segment, Zapier | Google Search Console, Google Tag Manager, WordPress, Shopify, Stats API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |