Amplitude vs Simple Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Amplitude if

Growth teams and product managers who need advanced product analytics

Capabilities listed only for Amplitude in this selection

App analytics Behavior analytics Revenue tracking Session recordings Heatmaps A/B testing Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking Personalization

Important considerations: Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.

Choose Simple Analytics if

Website owners who prioritize privacy and simplicity

Capabilities listed only for Simple Analytics in this selection

Privacy-first Cookieless

Important considerations: Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.

Shared capabilities

GDPR compliant CCPA compliant Free plan Real-time data E-commerce tracking Event tracking Funnels Audience insights User segments Goals Data export AI insights

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Attribute	Amplitude	Simple Analytics
Overview	A digital analytics platform for product, growth, and marketing teams that combines product analytics with session replay, experimentation, feature delivery, and AI-assisted analysis.	A privacy-first analytics platform built around straightforward traffic reporting, lightweight event tracking, and GDPR-friendly measurement with minimal setup.
Pricing	Free includes 2M events/month; Plus starts at $0 with 2M events included and usage-based scaling; Growth and Enterprise are custom	Free hobby plan with one month of history; paid self-serve pricing starts at €20/month for 100K monthly pageviews; Enterprise is custom
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Growth teams and product managers who need advanced product analytics	Website owners who prioritize privacy and simplicity
Operator	Amplitude, Inc. Independent public company	Simple Analytics B.V. Independent private company
Company base	San Francisco, United States · United States	Amsterdam, Netherlands · European Union
Organization scale	780 employees · operator, as of 31 Dec 2025	3 team members · operator, as of 13 Aug 2026
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Product and web analytics Funnels and retention Session replay Heatmaps Experimentation Feature flags AI analysis Guides and surveys	Cookieless traffic dashboard Real-time reporting Events and goals Ecommerce tracking AI-assisted analysis Automated reports Raw data export Lightweight tracking script
Important considerations	Heatmaps require Plus or higher. Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.	Free accounts retain only one month of history and require a public badge; paid price varies with data-point volume and extra users.
Integrations	Segment, Zapier	Ghost, WordPress
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Amplitude	Simple Analytics
A/B testing	Listed	Not listed
AI insights	Listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Listed	Listed
Cohort analysis	Listed	Not listed
Cookieless	Not listed	Listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Listed
GDPR compliant	Listed	Listed
Goals	Listed	Listed
Heatmaps	Listed	Not listed
Integrations	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Session recordings	Listed	Not listed
User segments	Listed	Listed

Full details: Amplitude Full details: Simple Analytics