Choose Amplitude if
Growth teams and product managers who need advanced product analytics
Capabilities only listed for Amplitude
Free plan
E-commerce tracking
App analytics
Event tracking
Revenue tracking
Audience insights
User segments
A/B testing
Goals
Integrations
Custom reports
Retention analytics
Cohort analysis
Cross-device tracking
Personalization
Important considerations: Free and Plus plans meter event volume; advanced behavioral analysis, governance, SSO, and higher replay limits require custom tiers.