Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Small to medium-sized businesses looking for affordable real-time analytics
Important considerations: Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher.
Mid-to-large product teams and UX researchers
Important considerations: Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based.
| Attribute | Clicky | FullStory |
|---|---|---|
| Overview | A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options. | A digital experience analytics platform combining session replay, heatmaps, funnels, event analytics, and AI insights for both web and mobile. |
| Pricing | Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | Fullstory Free includes 30,000 monthly sessions and 12 months of analytics retention; Business, Advanced, and Enterprise pricing is quote-based |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Small to medium-sized businesses looking for affordable real-time analytics | Mid-to-large product teams and UX researchers |
| Operator | Roxr Software, Ltd. Independent private company | Fullstory, Inc. Independent private company |
| Company base | Portland, United States · United States | Atlanta, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | at least 200 employees · operator, as of 5 May 2020 |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Free excludes advanced dashboards, StoryAI, mobile capture, and configurable privacy; paid pricing is quote-based. |
| Integrations | WordPress, Shopify | Segment, Salesforce, CRMs, Dev tools |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Clicky | FullStory |
|---|---|---|
| Ad-blocker resistant | Listed | Not listed |
| AI insights | Not listed | Listed |
| App analytics | Not listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Not listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Not listed | Listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Not listed | Listed |
| User segments | Listed | Listed |