| Overview |
A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options. | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. |
| Pricing |
Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Small to medium-sized businesses looking for affordable real-time analytics | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows |
| Operator |
Roxr Software, Ltd. Independent private company | Hotjar Limited Subsidiary of Content Square SAS |
| Company base |
Portland, United States · United States | St Julian's, Malta · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | at least 190 team members · operator, as of 1 Sep 2021 |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
- Real-time visitor feed
- Individual visitor paths
- Goals and revenue
- Advanced segmentation
- Click heatmaps
- Uptime monitoring
- Email reports
- CSV and XML export
|
- Session replay
- Zone-based heatmaps
- Journey analysis
- Funnels
- Surveys and feedback
- Interviews
- AI-assisted insights
- Integrations and exports
|
| Important considerations |
Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. |
| Integrations |
WordPress, Shopify | Shopify, WordPress |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |