| Overview |
A hosted real-time web analytics platform with individual visitor activity, path analysis, goals, revenue tracking, heatmaps, uptime monitoring, exports, and white-label options. | An open-source web and product analytics platform combining cookieless traffic reporting, event analytics, custom dashboards, funnels, retention, revenue tracking, user profiles, session replay, A/B testing, and an optional AI assistant. |
| Pricing |
Free for one site and 3,000 daily pageviews; paid plans start at $9.99/month or $79.99/year | 30-day cloud trial; cloud starts at $2.50/month for 5,000 events, $20/month for 100,000 events, and scales by event volume; AGPL self-hosting is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Small to medium-sized businesses looking for affordable real-time analytics | Developers, SaaS teams, and privacy-conscious businesses that want one open-source system for website and product analytics |
| Operator |
Roxr Software, Ltd. Independent private company | OpenPanel AB Independent private company |
| Company base |
Portland, United States · United States | Stockholm, Sweden · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | product analytics Recent official evidence shows a focus on product analytics. |
| Key features |
- Real-time visitor feed
- Individual visitor paths
- Goals and revenue
- Advanced segmentation
- Click heatmaps
- Uptime monitoring
- Email reports
- CSV and XML export
|
- Cookieless web analytics
- Product and event analytics
- Custom dashboards and reports
- Funnels and conversion analysis
- Retention and user profiles
- Revenue tracking
- Session replay
- A/B testing
- AI analytics assistant
- Free AGPL self-hosting
|
| Important considerations |
Free accounts cover one site and 3,000 daily pageviews; heatmaps and uptime monitoring require Pro Plus or higher. | Cloud has no permanent general free plan after its 30-day trial. Self-hosting requires a VPS, Docker-based services, database operations, upgrades, email configuration, security, and backups. |
| Integrations |
WordPress, Shopify | JavaScript, React, Next.js, Vue, Swift, Kotlin, REST API |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |