Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics
Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.
Marketers and product teams needing detailed user behavior insights
Important considerations: Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate.
| Attribute | Cloudflare Web Analytics | Inspectlet |
|---|---|---|
| Overview | A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A behavior analytics platform with session replay, heatmaps, A/B testing, error logging, surveys, AI session analysis, funnels, targeting, and form analytics. |
| Pricing | Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Free plan; Micro is $39/month, Startup $79/month, Growth $149/month, and listed Enterprise tiers start at $499/month |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Marketers and product teams needing detailed user behavior insights |
| Operator | Cloudflare, Inc. Independent public company | Inspectlet, Inc. Independent private company |
| Company base | San Francisco, United States · United States | Santa Clara, United States · United States |
| Organization scale | 5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction | operational reliability Recent official evidence shows a focus on operational reliability. | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
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| Important considerations | It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Replay quotas and retention vary by plan. Recording downloads start on Startup; targeting, API access, and form analytics start on Growth; phone support and custom services start on Accelerate. |
| Integrations | Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-09. | We checked this information against official vendor sources on 2026-08-14. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Cloudflare Web Analytics | Inspectlet |
|---|---|---|
| A/B testing | Not listed | Listed |
| AI insights | Not listed | Listed |
| Audience insights | Listed | Not listed |
| Behavior analytics | Not listed | Listed |
| Cookieless | Listed | Not listed |
| Custom reports | Not listed | Listed |
| Data export | Not listed | Listed |
| Error tracking | Not listed | Listed |
| Event tracking | Not listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Not listed | Listed |
| Goals | Not listed | Listed |
| Heatmaps | Not listed | Listed |
| Integrations | Not listed | Listed |
| Privacy-first | Listed | Not listed |
| Session recordings | Not listed | Listed |
| Surveys | Not listed | Listed |
| User feedback | Not listed | Listed |
| User segments | Not listed | Listed |
| Web analytics | Listed | Not listed |