Cloudflare Web Analytics vs Matomo comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Cloudflare Web Analytics if

Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics

Capabilities listed only for Cloudflare Web Analytics in this selection

Free plan Web analytics

Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.

Choose Matomo if

Businesses and organizations that want full data ownership and privacy compliance

Capabilities listed only for Matomo in this selection

Self-hosted Open source GDPR compliant CCPA compliant Real-time data E-commerce tracking App analytics Event tracking Behavior analytics Funnels Revenue tracking User segments Session recordings Heatmaps A/B testing Goals Data ownership Data export Integrations Custom reports Retention analytics Cohort analysis Cross-device tracking

Important considerations: The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.

Shared capabilities

Privacy-first Cookieless Audience insights

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Attribute	Cloudflare Web Analytics	Matomo
Overview	A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling.	A privacy-focused analytics suite available in self-hosted and cloud editions, designed for organizations that need full data ownership, governance controls, and extensible analytics across websites and apps.
Pricing	Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit	Self-hosted open source; Matomo Cloud pricing is traffic-based via its public calculator, with enterprise support and add-ons priced separately
Deployment	Vendor-hosted cloud	Self-hosted and hosted options
Best for	Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics	Businesses and organizations that want full data ownership and privacy compliance
Operator	Cloudflare, Inc. Independent public company	InnoCraft Limited Independent private company
Company base	San Francisco, United States · United States	Auckland, New Zealand · Other region
Organization scale	5,156 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	operational reliability Recent official evidence shows a focus on operational reliability.	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.
Key features	Visits and pageviews Page-load timing Core Web Vitals URL, browser, OS, country, and element filters 100% pageview measurement without sampling Cookieless JavaScript beacon Automatic setup for proxied Cloudflare sites Support for non-proxied sites	Self-hosted Session recordings Heatmaps A/B testing Open source GDPR compliant E-commerce tracking Data export
Important considerations	It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.	The On-Premise core is free; premium plugins and operations add cost. Cookieless tracking requires explicit configuration and reduces returning-visitor accuracy. Disabling analytics cookies does not by itself settle consent or other privacy requirements.
Integrations	Cloudflare dashboard, Cloudflare Pages, Google Tag Manager	WordPress, Magento, Google Tag Manager
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-09-30.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Cloudflare Web Analytics	Matomo
A/B testing	Not listed	Listed
App analytics	Not listed	Listed
Audience insights	Listed	Listed
Behavior analytics	Not listed	Listed
CCPA compliant	Not listed	Listed
Cohort analysis	Not listed	Listed
Cookieless	Listed	Listed
Cross-device tracking	Not listed	Listed
Custom reports	Not listed	Listed
Data export	Not listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Not listed	Listed
Event tracking	Not listed	Listed
Free plan	Listed	Not listed
Funnels	Not listed	Listed
GDPR compliant	Not listed	Listed
Goals	Not listed	Listed
Heatmaps	Not listed	Listed
Integrations	Not listed	Listed
Open source	Not listed	Listed
Privacy-first	Listed	Listed
Real-time data	Not listed	Listed
Retention analytics	Not listed	Listed
Revenue tracking	Not listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Not listed	Listed
User segments	Not listed	Listed
Web analytics	Listed	Not listed

Full details: Cloudflare Web Analytics Full details: Matomo