| Overview |
A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A self-hosted analytics project built around explicit visitor consent and end-to-end encrypted usage data. Visitors can inspect and delete their own data; operators get aggregate traffic reports. |
| Pricing |
Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Free Apache-2.0-licensed software; hosting and operational work are separate costs. |
| Deployment |
Vendor-hosted cloud | Self-hosted |
| Best for |
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Teams that value visitor access to their own analytics data and accept measuring only people who opt in. |
| Operator |
Cloudflare, Inc.
Independent public company | Offen project
Independent project |
| Company base |
San Francisco, United States · United States | Berlin, Germany · European Union |
| Organization scale |
5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | operational reliability
Recent official evidence shows a focus on operational reliability. |
| Key features |
- Visits and pageviews
- Page-load timing
- Core Web Vitals
- URL, browser, OS, country, and element filters
- 100% pageview measurement without sampling
- Cookieless JavaScript beacon
- Automatic setup for proxied Cloudflare sites
- Support for non-proxied sites
|
- Explicit opt-in before collection
- Visitor data access and deletion
- End-to-end encrypted usage data
- Traffic, referrer and campaign reporting
- Self-hosted binary or Docker deployment
|
| Important considerations |
It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Uses first-party cookies after opt-in; it is not cookieless. Data expires after six months. Public releases last recorded here are from May 2024; assess maintenance and security before adoption. |
| Integrations |
Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | JavaScript, Docker |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-09-30. |
Choose Cloudflare Web Analytics if