| Overview |
A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | An open-source web and product analytics platform with cookieless real-time traffic, custom events, user profiles, funnels, journeys, retention, error tracking, Web Vitals, and session replay in cloud or self-hosted editions. |
| Pricing |
Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | 7-day cloud trial; Standard starts at $13/month and Pro at $26/month billed annually for 100,000 monthly pageviews; Enterprise is custom; AGPL self-hosting is free |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Privacy-conscious product, engineering, marketing, and agency teams that want deeper self-hostable analytics with replay and error context |
| Operator |
Cloudflare, Inc. Independent public company | Rybbit Independent project |
| Company base |
San Francisco, United States · United States | Distributed organization |
| Organization scale |
5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | self-hosted expansion Recent official evidence shows a focus on self-hosted expansion. |
| Key features |
- Visits and pageviews
- Page-load timing
- Core Web Vitals
- URL, browser, OS, country, and element filters
- 100% pageview measurement without sampling
- Cookieless JavaScript beacon
- Automatic setup for proxied Cloudflare sites
- Support for non-proxied sites
|
- Cookieless real-time web analytics
- Custom events and autocapture
- Goals and conversion funnels
- User journeys and profiles
- Retention analysis
- JavaScript error tracking
- Web Vitals monitoring
- Session replay
- API and warehouse export
- Free AGPL self-hosting
|
| Important considerations |
It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Cloud session replay requires Pro and there is no permanent cloud free plan. Self-hosting is free but requires operating its database, upgrades, storage, privacy controls, and backups. |
| Integrations |
Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Google Search Console, Google Tag Manager, WordPress, Shopify, Stats API |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-08-09. |