| Overview |
A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A hosted cookieless web analytics service with real-time traffic, custom events, goals, funnels, saved segments and error tracking. Its API, CLI and MCP integrations expose reports to other tools. |
| Pricing |
Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | From $9/month for 10,000 monthly events (pageviews and custom events combined), or $7/month billed annually. All features and unlimited websites; 30-day trial without a card. Permanent Free Access is restricted to .edu, .github.io and .gitlab.io sites with a public widget. |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Website owners and small teams wanting hosted traffic and conversion reporting with API and automation access. |
| Operator |
Cloudflare, Inc. Independent public company | Key Arg B.V. Independent private company |
| Company base |
San Francisco, United States · United States | Monster, Netherlands · European Union |
| Organization scale |
5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability Recent official evidence shows a focus on operational reliability. | platform integration Recent official evidence shows a focus on platform integration. |
| Key features |
- Visits and pageviews
- Page-load timing
- Core Web Vitals
- URL, browser, OS, country, and element filters
- 100% pageview measurement without sampling
- Cookieless JavaScript beacon
- Automatic setup for proxied Cloudflare sites
- Support for non-proxied sites
|
- Cookieless traffic and real-time reports
- Custom events, goals and funnels
- Saved segments and error tracking
- Stats API, CLI and MCP
- WordPress and n8n integrations
|
| Important considerations |
It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | Vendor cloud only; analytics data is processed and stored in the Netherlands. Outbound clicks and downloads count as billable custom events. Daily site-specific identifiers limit continuity across days; review privacy notices and collection settings for your use case. |
| Integrations |
Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | WordPress, n8n, MCP, CLI, Google Analytics, Google Search Console |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-09-30. |