| Overview |
A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling. | A hosted web, product, ecommerce, and marketing attribution platform with automatic event capture, funnels, customer journeys, user and account profiles, retention, revenue attribution, AI reporting, and agency white-label options. |
| Pricing |
Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit | Business and Enterprise use quote-based pricing. Onboarding, white-label analytics and extra workspaces are optional add-ons; no current public entry price is listed. |
| Deployment |
Vendor-hosted cloud | Self-hosted and hosted options |
| Best for |
Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics | Marketing, product, ecommerce, SaaS, and agency teams that want traffic, product usage, attribution, and client reporting in one service |
| Operator |
Cloudflare, Inc.
Independent public company | Usermaven Inc.
Independent private company |
| Company base |
San Francisco, United States · United States | Lewes, United States · United States |
| Organization scale |
5,156 employees · operator, as of 31 Dec 2025 | No comparable official organization-size figure was publicly disclosed. |
| Recent direction |
operational reliability
Recent official evidence shows a focus on operational reliability. | AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. |
| Key features |
- Visits and pageviews
- Page-load timing
- Core Web Vitals
- URL, browser, OS, country, and element filters
- 100% pageview measurement without sampling
- Cookieless JavaScript beacon
- Automatic setup for proxied Cloudflare sites
- Support for non-proxied sites
|
- Website and product analytics
- Automatic and custom events
- Funnels and customer journeys
- User and account profiles
- Ecommerce and revenue analytics
- Marketing and CRM attribution
- Retention and cohort analysis
- Maven AI reporting
- Scheduled reports
- Agency white-label dashboards
|
| Important considerations |
It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required. | The current pricing page offers demos rather than a published self-serve price. Private-cloud and on-premise deployment require Enterprise. Confirm usage, seats, workspaces, retention and add-on costs in the quote. |
| Integrations |
Cloudflare dashboard, Cloudflare Pages, Google Tag Manager | Google Search Console, Google Ads, Meta Ads, HubSpot, Shopify, WordPress, Wix, BigQuery |
| Fact check |
We checked this information against official vendor sources on 2026-08-09. |
We checked this information against official vendor sources on 2026-09-30. |
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