Cloudflare Web Analytics vs WireBoard comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Cloudflare Web Analytics if

Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics

Capabilities listed only for Cloudflare Web Analytics in this selection

Privacy-first Cookieless Audience insights

Important considerations: It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.

Choose WireBoard if

Publishers, site owners and agencies that want live traffic dashboards across several websites.

Capabilities listed only for WireBoard in this selection

Real-time data Event tracking Funnels Goals Data export Integrations Custom reports

Important considerations: Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.

Shared capabilities

Free plan Web analytics

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Attribute	Cloudflare Web Analytics	WireBoard
Overview	A free, privacy-first web analytics and real-user monitoring service that measures visits, pageviews, page-load performance, and Core Web Vitals without cookies, local storage, fingerprinting, or data sampling.	A hosted real-time web analytics service with customizable multi-site dashboards, custom events, goals, funnels, user journeys, scheduled exports and read-only REST and live-streaming APIs.
Pricing	Free; non-proxied sites are limited to 10 tracked sites, while proxied Cloudflare sites have no Web Analytics site limit	Free plan with 2 websites, 3 dashboards, 50,000 monthly page views or events and 1 month of visible history. Explorer starts at $9/month for 100,000 page views, 3 years of history and team access; yearly billing saves 17%. Enterprise pricing is custom.
Deployment	Vendor-hosted cloud	Vendor-hosted cloud
Best for	Site owners who need free, low-complexity traffic and real-user performance metrics rather than event funnels, replay, or product analytics	Publishers, site owners and agencies that want live traffic dashboards across several websites.
Operator	Cloudflare, Inc. Independent public company	SwissOps Ltd. Independent private company
Company base	San Francisco, United States · United States	Renens, Switzerland · Other region
Organization scale	5,156 employees · operator, as of 31 Dec 2025	No comparable official organization-size figure was publicly disclosed.
Recent direction	operational reliability Recent official evidence shows a focus on operational reliability.	platform integration Recent official evidence shows a focus on platform integration.
Key features	Visits and pageviews Page-load timing Core Web Vitals URL, browser, OS, country, and element filters 100% pageview measurement without sampling Cookieless JavaScript beacon Automatic setup for proxied Cloudflare sites Support for non-proxied sites	Live visitor dashboards and multi-site widgets Custom events, goals and funnels User journeys and UTM campaign reports File, S3 and SFTP exports with schedules REST and live APIs, SDKs and MCP server Optional cookieless tracking mode
Important considerations	It focuses on aggregate traffic and performance metrics. It does not replace event-based product analytics, conversion funnels, session replay, heatmaps, or user-level journeys, and a Cloudflare account is required.	Vendor cloud only, processed on EU infrastructure. Default tracking sets third-party collector cookies (2-year visitor ID, 30-minute session); the optional cookieless mode loses returning-visitor and cross-page session tracking. Page views and custom events share one quota, and recording stops at the plan limit. The API is read-only; session recordings and click heatmaps are not part of the documented feature set.
Integrations	Cloudflare dashboard, Cloudflare Pages, Google Tag Manager	WordPress, Google Tag Manager, Shopify, Wix, Squarespace, Webflow, Next.js, MCP
Fact check	We checked this information against official vendor sources on 2026-08-09.	We checked this information against official vendor sources on 2026-10-10.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Cloudflare Web Analytics	WireBoard
Audience insights	Listed	Not listed
Cookieless	Listed	Not listed
Custom reports	Not listed	Listed
Data export	Not listed	Listed
Event tracking	Not listed	Listed
Free plan	Listed	Listed
Funnels	Not listed	Listed
Goals	Not listed	Listed
Integrations	Not listed	Listed
Privacy-first	Listed	Not listed
Real-time data	Not listed	Listed
Web analytics	Listed	Listed

Full details: Cloudflare Web Analytics Full details: WireBoard