Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps
Important considerations: Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost.
Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows
Important considerations: Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier.
| Attribute | Contentsquare | Hotjar |
|---|---|---|
| Overview | A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds. | A behavior analytics and user feedback product, now positioned within Contentsquare, focused on session replay, heatmaps, surveys, interviews, and journey optimization for UX and growth teams. |
| Pricing | Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging | Contentsquare Free is available; Digital Experience Analytics Growth starts at $49/month, with 20% off annual billing; higher tiers are custom |
| Deployment | Vendor-hosted cloud | Vendor-hosted cloud |
| Best for | Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps | Marketers, product teams, and UX researchers who need qualitative behavior data and feedback workflows |
| Operator | Content Square SAS Independent private company | Hotjar Limited Subsidiary of Content Square SAS |
| Company base | Paris, France · European Union | St Julian's, Malta · European Union |
| Organization scale | at least 1,800 employees · operator, as of 16 Jun 2023 | at least 190 team members · operator, as of 1 Sep 2021 |
| Recent direction | AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis. | suite consolidation Recent official evidence shows a focus on suite consolidation. |
| Key features |
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| Important considerations | Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost. | Hotjar is now sold through Contentsquare packaging; session allowances, retention, and feature access vary by product and tier. |
| Integrations | Google Analytics, Adobe Analytics, Optimizely, Salesforce, Slack | Shopify, WordPress |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Contentsquare | Hotjar |
|---|---|---|
| AI insights | Listed | Listed |
| App analytics | Listed | Not listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| CCPA compliant | Not listed | Listed |
| Cohort analysis | Listed | Not listed |
| Cross-device tracking | Listed | Not listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Listed | Not listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| GDPR compliant | Not listed | Listed |
| Goals | Listed | Listed |
| Heatmaps | Listed | Listed |
| Integrations | Listed | Listed |
| Polls | Not listed | Listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Not listed |
| Revenue tracking | Listed | Listed |
| Session recordings | Listed | Listed |
| Surveys | Listed | Listed |
| User feedback | Listed | Listed |
| User segments | Listed | Listed |