| Overview |
A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds. | Microsoft's free behavior analytics service for websites and mobile apps, with always-on session recordings, click and scroll heatmaps, smart events, frustration signals, and Copilot-powered summaries. |
| Pricing |
Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging | Free forever with no traffic limits; unlimited heatmaps, websites, and team members are included |
| Deployment |
Vendor-hosted cloud | Vendor-hosted cloud |
| Best for |
Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps | Website owners, marketers, and product teams that need free session replay and heatmaps |
| Operator |
Content Square SAS
Independent private company | Microsoft Corporation
Independent public company |
| Company base |
Paris, France · European Union | Redmond, United States · United States |
| Organization scale |
at least 1,800 employees · operator, as of 16 Jun 2023 | 228,000 employees · operator, as of 30 Jun 2025 |
| Recent direction |
AI-assisted analysis
Recent official evidence shows a focus on AI-assisted analysis. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Web and mobile experience analytics
- Session replay
- Heatmaps and zoning analysis
- Funnels and journey analysis
- Product analytics
- Surveys and voice of customer
- Revenue goals
- Error and experience monitoring
- AI replay and error summaries
- Data feeds and integrations
|
- Always-on session recordings
- Click, scroll, area, and conversion heatmaps
- Rage-click and dead-click insights
- Smart events
- Session and heatmap summaries
- Web and mobile app capture
- Google Analytics integration
- 40+ filters
|
| Important considerations |
Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost. | Clarity is vendor-hosted and uses cookies. Teams must review consent and data policies; it emphasizes qualitative behavior analysis rather than replacing a complete first-party analytics stack. |
| Integrations |
Google Analytics, Adobe Analytics, Optimizely, Salesforce, Slack | Google Analytics, Google Ads, WordPress, Shopify |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-08. |