Contentsquare vs Open Web Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Which platform fits your needs?

Choose Contentsquare if

Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps

Capabilities only listed for Contentsquare

Free plan App analytics Funnels Error tracking Audience insights Session recordings User feedback Surveys AI insights Cohort analysis Cross-device tracking Enterprise

Important considerations: Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost.

Choose Open Web Analytics if

Tech-savvy users who want a free, self-hosted analytics solution

Capabilities only listed for Open Web Analytics

Self-hosted Open source Data ownership

Important considerations: Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.

Shared capabilities

Real-time data E-commerce tracking Event tracking Behavior analytics Revenue tracking User segments Heatmaps Goals Data export Integrations Custom reports Retention analytics

Attribute	Contentsquare	Open Web Analytics
Overview	A digital experience analytics suite for web and mobile that combines session replay, heatmaps, funnels, journey and product analytics, surveys, revenue insights, error monitoring, AI summaries, and enterprise data feeds.	A GPL-licensed, self-hosted web analytics framework with pageview and event tracking, conversion goals, funnels, segmentation, click heatmaps, visitor paths, and WordPress support.
Pricing	Experience Analytics Free includes 200,000 monthly sessions and one project; Growth scales by sessions and selected products, while Pro and Enterprise use sales-assisted packaging	Free, open source
Deployment	Vendor-hosted cloud	Self-hosted
Best for	Product, ecommerce, UX, and enterprise digital teams that need broad experience analytics across sites and apps	Tech-savvy users who want a free, self-hosted analytics solution
Operator	Content Square SAS Independent private company	Open Web Analytics project Independent project
Company base	Paris, France · European Union	Distributed organization
Organization scale	at least 1,800 employees · operator, as of 16 Jun 2023	No comparable official organization-size figure was publicly disclosed.
Recent direction	AI-assisted analysis Recent official evidence shows a focus on AI-assisted analysis.	operational reliability Recent official evidence shows a focus on operational reliability.
Key features	Web and mobile experience analytics Session replay Heatmaps and zoning analysis Funnels and journey analysis Product analytics Surveys and voice of customer Revenue goals Error and experience monitoring AI replay and error summaries Data feeds and integrations	Self-hosted GPL software Pageview and event tracking Conversion goals and funnels Visitor segmentation Click heatmaps Visitor paths Ecommerce tracking WordPress integration
Important considerations	Contentsquare is a multi-product vendor suite that also owns Hotjar and Heap. Product, plan, session, project, retention, and advanced monitoring choices materially change scope and cost.	Community-maintained software requires self-hosting and technical upkeep; official product documentation and release communication are less active than major alternatives.
Integrations	Google Analytics, Adobe Analytics, Optimizely, Salesforce, Slack	WordPress
Fact check	We checked this information against official vendor sources on 2026-08-08.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

Attribute	Contentsquare	Open Web Analytics
AI insights	Listed	Not listed
App analytics	Listed	Not listed
Audience insights	Listed	Not listed
Behavior analytics	Listed	Listed
Cohort analysis	Listed	Not listed
Cross-device tracking	Listed	Not listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Listed
Enterprise	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Not listed
Goals	Listed	Listed
Heatmaps	Listed	Listed
Integrations	Listed	Listed
Open source	Not listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Listed
Revenue tracking	Listed	Listed
Self-hosted	Not listed	Listed
Session recordings	Listed	Not listed
Surveys	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Contentsquare Full details: Open Web Analytics