Countly vs Fathom Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Self-hosted Open source Free plan E-commerce tracking App analytics Behavior analytics Funnels Revenue tracking User segments User feedback Error tracking Custom reports Retention analytics Personalization

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose Fathom Analytics if

Individuals and businesses seeking simple, privacy-focused analytics

Capabilities listed only for Fathom Analytics in this selection

Cookieless GDPR compliant CCPA compliant Ad-blocker resistant

Important considerations: No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.

Shared capabilities

Privacy-first Real-time data Event tracking Audience insights Goals Data export Integrations

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Attribute	Countly	Fathom Analytics
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A privacy-focused hosted analytics product that keeps reporting intentionally simple while still supporting event tracking, ecommerce measurement, exports, and fast lightweight scripts.
Pricing	Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.	Hosted plans start at $15/month for 100,000 monthly pageviews; no free plan; 7-day free trial
Deployment	Self-hosted and hosted options	Vendor-hosted cloud
Best for	Developers and product teams who need cross-platform analytics	Individuals and businesses seeking simple, privacy-focused analytics
Operator	Countly Ltd Independent private company	Conva Ventures Inc. Independent private company
Company base	London, United Kingdom · United Kingdom	Canada · Canada
Organization scale	No comparable official organization-size figure was publicly disclosed.	No comparable official organization-size figure was publicly disclosed.
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	privacy-focused analytics Recent official evidence shows a focus on privacy-focused analytics.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Cookieless traffic analytics Real-time dashboard Events and ecommerce UTM campaign reporting Email reports Unlimited exports Analytics API Forever data retention
Important considerations	Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.	No free plan is offered after the 7-day trial; pricing scales with combined pageviews and events.
Integrations	Segment, Zapier	WordPress, Shopify
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Countly	Fathom Analytics
Ad-blocker resistant	Not listed	Listed
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Not listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Not listed
Personalization	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Not listed
User feedback	Listed	Not listed
User segments	Listed	Not listed

Full details: Countly Full details: Fathom Analytics