Countly vs GoatCounter comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

E-commerce tracking App analytics Behavior analytics Funnels Revenue tracking User feedback Error tracking Goals Retention analytics Personalization

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose GoatCounter if

Website owners who want simple, privacy-focused analytics

Capabilities listed only for GoatCounter in this selection

Cookieless GDPR compliant CCPA compliant Data ownership

Important considerations: Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.

Shared capabilities

Privacy-first Self-hosted Open source Free plan Real-time data Event tracking Audience insights User segments Data export Integrations Custom reports

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Attribute	Countly	GoatCounter
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A lightweight, privacy-aware open-source web analytics service with cookieless visit counting, referrers, campaigns, browser and location reports, exports, and JavaScript-free tracking options.
Pricing	Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.	Hosted service is donation-supported and free for reasonable public use; self-hosting is free and open source
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Developers and product teams who need cross-platform analytics	Website owners who want simple, privacy-focused analytics
Operator	Countly Ltd Independent private company	Martin Tournoij Independent project
Company base	London, United Kingdom · United Kingdom	Ireland · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	1 maintainers · operator, as of 13 Aug 2026
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	self-hosted expansion Recent official evidence shows a focus on self-hosted expansion.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Cookieless visit counting Open-source self-hosting Hosted service Referrer and campaign reports Browser and location reports JavaScript-free tracking pixel Data export
Important considerations	Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.	Hosted use is donation-supported with a reasonable-use policy; high-volume or specialized deployments should be self-hosted.
Integrations	Segment, Zapier	Ghost, Hugo
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-27.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Countly	GoatCounter
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Listed
Data export	Listed	Listed
Data ownership	Not listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Listed
Funnels	Listed	Not listed
GDPR compliant	Not listed	Listed
Goals	Listed	Not listed
Integrations	Listed	Listed
Open source	Listed	Listed
Personalization	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: GoatCounter