Compare pricing, deployment, product fit, integrations, and capabilities side by side.
Developers and product teams who need cross-platform analytics
Important considerations: Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost.
All website owners, from small businesses to enterprises
Important considerations: GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits.
| Attribute | Countly | Google Analytics (GA4) |
|---|---|---|
| Overview | A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | Google's mainstream analytics platform for web and app measurement, built around GA4 events, attribution, advertising integrations, and BigQuery-connected reporting for larger deployments. |
| Pricing | Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | GA4 standard is free; Google Analytics 360 is enterprise-priced via Google sales |
| Deployment | Self-hosted and hosted options | Vendor-hosted cloud |
| Best for | Developers and product teams who need cross-platform analytics | All website owners, from small businesses to enterprises |
| Operator | Countly Ltd Independent private company | Google LLC Subsidiary of Alphabet Inc. |
| Company base | London, United Kingdom · United Kingdom | Mountain View, United States · United States |
| Organization scale | No comparable official organization-size figure was publicly disclosed. | 190,820 employees · parent company, as of 31 Dec 2025 |
| Recent direction | product analytics Recent official evidence shows a focus on product analytics. | marketing attribution Recent official evidence shows a focus on marketing attribution. |
| Key features |
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| Important considerations | Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | GA4 has a steep reporting and consent-configuration learning curve; Analytics 360 pricing is not public and standard properties have lower limits. |
| Integrations | Segment, Zapier | Google Ads, BigQuery, Shopify |
| Fact check | We checked this information against official vendor sources on 2026-08-08. | We checked this information against official vendor sources on 2026-08-08. |
This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.
| Attribute | Countly | Google Analytics (GA4) |
|---|---|---|
| AI insights | Not listed | Listed |
| App analytics | Listed | Listed |
| Audience insights | Listed | Listed |
| Behavior analytics | Listed | Listed |
| Cohort analysis | Not listed | Listed |
| Cross-device tracking | Not listed | Listed |
| Custom reports | Listed | Listed |
| Data export | Listed | Listed |
| E-commerce tracking | Listed | Listed |
| Enterprise | Not listed | Listed |
| Error tracking | Listed | Not listed |
| Event tracking | Listed | Listed |
| Free plan | Listed | Listed |
| Funnels | Listed | Listed |
| Goals | Listed | Listed |
| Integrations | Listed | Listed |
| Open source | Listed | Not listed |
| Personalization | Listed | Not listed |
| Privacy-first | Listed | Not listed |
| Real-time data | Listed | Listed |
| Retention analytics | Listed | Listed |
| Revenue tracking | Listed | Listed |
| Self-hosted | Listed | Not listed |
| User feedback | Listed | Not listed |
| User segments | Listed | Listed |