| Overview |
A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis. | A privacy-friendly web analytics service with cookieless visitor measurement, events, goals, session analysis, funnels, revenue metrics, Search Console data, A/B testing, APIs, and an Enterprise self-hosting option. |
| Pricing |
Countly Lite is free and self-hosted; private-cloud Flex is free up to 500 MAU and paid Flex starts at $40/month; Enterprise is custom | 30-day trial; Standard starts at $6/month and Plus at $12/month for 10,000 monthly pageviews; Enterprise and self-hosted deployment use custom pricing |
| Deployment |
Self-hosted and hosted options | Self-hosted and hosted options |
| Best for |
Developers and product teams who need cross-platform analytics | Privacy-conscious site owners, SaaS teams, and agencies that need compact traffic and conversion analytics without session replay |
| Operator |
Countly Ltd
Independent private company | Emvi Software GmbH
Independent private company |
| Company base |
London, United Kingdom · United Kingdom | Rheda-Wiedenbrück, Germany · European Union |
| Organization scale |
No comparable official organization-size figure was publicly disclosed. | 1 employees · operator, as of 30 Dec 2025 |
| Recent direction |
product analytics
Recent official evidence shows a focus on product analytics. | marketing attribution
Recent official evidence shows a focus on marketing attribution. |
| Key features |
- Web, mobile, and desktop analytics
- Real-time events
- User profiles
- Funnels and retention
- Crash analytics
- Journeys
- Surveys and messaging
- Self-hosted deployment
|
- Cookieless web analytics
- Events and conversion goals
- Session analysis
- Funnels and segmentation
- E-commerce revenue metrics
- A/B testing
- Google Search Console plugin
- Imports from major analytics tools
- REST API, SDKs, and webhooks
- Enterprise on-premise deployment
|
| Important considerations |
Countly Lite is a narrower community edition; managed Flex add-ons and the full self-hosted Enterprise suite can materially change scope and cost. | There is no permanent cloud free plan. Self-hosting is an Enterprise license rather than the standard open-source deployment path, and pageviews, events, and session extensions count toward usage. |
| Integrations |
Segment, Zapier | Google Search Console, WordPress, REST API, Webhooks, JavaScript and server SDKs |
| Fact check |
We checked this information against official vendor sources on 2026-08-08. |
We checked this information against official vendor sources on 2026-08-09. |