Countly vs Plausible Analytics comparison

Compare pricing, deployment, product fit, integrations, and capabilities side by side.

Catalog capabilities may require a paid plan, add-on or hosted edition. “Not listed” means unverified here, not unavailable. Confirm the exact edition, usage limits and privacy settings.

Starting prices use different billing periods and usage units. Compare the same traffic, events, retention and seats.

Which platform fits your needs?

Choose Countly if

Developers and product teams who need cross-platform analytics

Capabilities listed only for Countly in this selection

Free plan E-commerce tracking App analytics Behavior analytics Revenue tracking User feedback Error tracking Custom reports Retention analytics Personalization

Important considerations: Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.

Choose Plausible Analytics if

Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity

Capabilities listed only for Plausible Analytics in this selection

Cookieless GDPR compliant CCPA compliant

Important considerations: Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.

Shared capabilities

Privacy-first Self-hosted Open source Real-time data Event tracking Funnels Audience insights User segments Goals Data export Integrations

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Attribute	Countly	Plausible Analytics
Overview	A privacy-focused product analytics platform offered in self-hosted and private-cloud editions, covering web, mobile, desktop, journeys, feedback, messaging, and AI-assisted analysis.	A privacy-first and open-source analytics platform focused on simple reporting, cookieless tracking, funnels, Search Console insights, and recent additions like scroll-depth tracking and AI-referral monitoring.
Pricing	Self-hosted Countly Lite is free. Private-cloud Flex starts at $175/month with a 14-day trial; Enterprise is self-hosted with custom annual pricing.	Cloud plans start at $9/month (Starter), $14/month (Growth), and $19/month (Business); Enterprise is custom and Community Edition is self-hosted
Deployment	Self-hosted and hosted options	Self-hosted and hosted options
Best for	Developers and product teams who need cross-platform analytics	Publishers, SaaS teams, and privacy-first site owners who want simple reporting without consent-banner complexity
Operator	Countly Ltd Independent private company	Plausible Insights OÜ Independent private company
Company base	London, United Kingdom · United Kingdom	Tartu, Estonia · European Union
Organization scale	No comparable official organization-size figure was publicly disclosed.	10 team members · operator, as of 13 Aug 2026
Recent direction	product analytics Recent official evidence shows a focus on product analytics.	marketing attribution Recent official evidence shows a focus on marketing attribution.
Key features	Web, mobile, and desktop analytics Real-time events User profiles Funnels and retention Crash analytics Journeys Surveys and messaging Self-hosted deployment	Cookieless tracking Real-time analytics Scroll depth tracking Funnels Search Console integration Self-hosted option Open source
Important considerations	Flex includes Advanced Analytics; Adaptivity and Intelligence are paid add-ons. Funnels, retention, crash analysis and AI are in Intelligence. Lite is a narrower edition; review its license and branding terms before deployment.	Starter is limited to one site; funnels, revenue tracking, custom properties, and API access require the Business tier.
Integrations	Segment, Zapier	WordPress, Shopify, Zapier
Fact check	We checked this information against official vendor sources on 2026-09-30.	We checked this information against official vendor sources on 2026-08-08.

Capability matrix

This matrix shows capabilities recorded in our catalog. Not listed means we have not confirmed the capability here. Check the linked vendor sources for plan, deployment, and usage limits.

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Attribute	Countly	Plausible Analytics
App analytics	Listed	Not listed
Audience insights	Listed	Listed
Behavior analytics	Listed	Not listed
CCPA compliant	Not listed	Listed
Cookieless	Not listed	Listed
Custom reports	Listed	Not listed
Data export	Listed	Listed
E-commerce tracking	Listed	Not listed
Error tracking	Listed	Not listed
Event tracking	Listed	Listed
Free plan	Listed	Not listed
Funnels	Listed	Listed
GDPR compliant	Not listed	Listed
Goals	Listed	Listed
Integrations	Listed	Listed
Open source	Listed	Listed
Personalization	Listed	Not listed
Privacy-first	Listed	Listed
Real-time data	Listed	Listed
Retention analytics	Listed	Not listed
Revenue tracking	Listed	Not listed
Self-hosted	Listed	Listed
User feedback	Listed	Not listed
User segments	Listed	Listed

Full details: Countly Full details: Plausible Analytics